CEO’s Speeches

tvs-ceo-sirTVS Auto Bangladesh Ltd. (TVS ABL) derives its synergies in the form of local knowledge from Rian Motors and expertise of TVS & Sons and TVS Motor Company in managing the business. Within seven years of commencing business the company has become the second highest seller of two wheelers in Bangladesh with 20%+ market share. TVS ABL spans the country with 140 dealers. All of them have ‘3S’ facility (Sales, Service and Spare Parts) – all under one umbrella. Customer Satisfaction is the company’s topmost priority; and, as such, we have our own Show room, Service and Spare parts sales Centers at top seven towns. All over the country, we have more than 550 Certified Service Point (CSPs) to cater every corner of the county and provide quality service facilities.

The customers and their ever changing taste, values and needs ignite TVS’s continuous source of inspiration. TVS Apache has already been the talk of the town and is the pride of exuberance as a model for every youth in Bangladesh. The Apache RTR 150 CC is born on the race track was designed by the combination of race track tech-nology and test driven components at Apache Racing Group. Stryker and Phoenix has become the most impressive bike for the young executives with a premium class of riding experience. The Metro100 CC model is one of the most fuel efficient bikes in the country. The Wego is the best selling scooter in the country, which is designed for male and female both. Wego has paved the brave way for Bangladesh Women Police who are now riding TVS Wego scooters, marking a new era of feminine bravery and a trendsetting model for every confident girl and working women. We have 2 another great product in this segment is Jupiter and Zest. The XL100 brand of TVS is a unique product that claims its own segment and is enormously popular in terms of sales, especially in rural markets.It is a dependable option for small-time traders/ businessmen, to improve their business profits.

Besides 2 Wheeler; we have started Assembling and marketing TVS King 3 Wheeler from 2009 which is Modern in technology, best in Mileage, lower maintenance and higher benefits. TVS King is India’s first 200cc 3 wheeler which also the rules the road of different parts of the country. Its 4 Stroke engine, electric start, high power engine with extra comfort & best mileage helps the driver earn more and live a better life.

In future TVS ABL aims to scale up to the peak – being the largest two wheeler manufacturing company in Bangladesh. For the years ahead TVS ABL aspires to fully capitalize the positive growth and consolidation of loyalty in the brand. Our earnest efforts and institutional embodiment for offering quality products, latest technology, excellent after sales care, constant access to genuine spare parts – plus other attributes to come out with changing times – will continue over the years to establish TVS as most value-driven and preferred motorcycle brand in the country.

 

Biplob Kumar Roy

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